Travel Resource Solutions

Traditional marketing

Digital and social media marketing may rule the day, but traditional marketing services and materials have withstood the test of time. Brochures, videos, print advertising, direct mail, presentation binders and other materials are still in demand to educate customers and prompt them to reach for their smart phones or computers with their reservation requests.
SWAT Analysis during a marketing planning session
strategic Marketing
Making sure we walk before we run.

Creating a meaningful marketing plan is a straight forward process provided you follow some very basic guidelines, but is often best when facilitated by someone outside the company. TRS Marketing can assist in every step of the way beginning with background analysis (company, customer, competitor) to setting objectives, developing strategies and our forte - implementation. If your brand is new or in need of updating, we can also help you develop a brand and identity that conveys your desired image in the travel marketplace.

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Dive Provo display as used at Consumer Dive Shows
Direct Marketing

You've accumulated a large database of clients and prospects over the years. Why not consider one of the many affordable venues for putting a piece of relevant direct mail into the hands of a an appreciative audience. Combine accurate targeting, with innovative material, an enticing call to action, and proper timing, direct mail is an excellent way of reaching out to previous customers and generating repeat visitors. Another highly successful approach is via direct introduction to attendees at any of the reputable consumer and trade travel and dive shows. TRS Marketing will ensure you get the most out of your show experience and direct marketing opportunities with consumer attendees as well as exhibiting wholesalers and media representatives.

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prweb.com is one of the main sources utilized to send on-line press releases
Public Relations
Adding more "pull" to your marketing efforts.

No marketing plan can be complete without consideration given to the potential of increased, targeted traffic to your website, enhanced company reputation and increased high-quality links that result from an increase in industry media coverage. Taking advantage of advanced targeting and distribution services offered by such providers as PRWeb.com, TRS Marketing will create, distribute and track news releases. We can also monitor editorial calendars for travel editors so we know know what to pitch when, thereby letting the power of the press to work for you.

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Segment of the Den Laman brochure designed by AquaGraphics.com
Print Marketing

Despite the ever growing popularity of the web, print marketing in the travel industry is still an effective part of any viable marketing plan. Brochures, flyers and promotional videos are still needed for leave-behinds for sales presentations, trade shows attendees and the occasional direct fulfillment request. TRS Marketing will work with creative teams and printers to produce materials that communicate the value and unique features of your property while enhancing your resorts brand image, supporting the sales process, and coordinating with your website. We will also work with you to help you decide whether print advertising is right for your marketing strategy, investigate appropriate media options, and create ad copy designed to increase your leads and generate reservations.

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